Retro fashion is in right now – think loud colours and fun patterns that allow the wearer to show off their personality. Swatch’s NEON Collection is right on trend, and following the success of last year’s launch, the popular watch brand has come up with yet another neon range for 2024. In this edition, classic silhouettes of OG Swatch watches from the 80s and 90s are making a comeback, but zhuzhed up with psychedelic graphics reminiscent of the era – resulting in timepieces that both watch aficionados and fashion-forward individuals would be able to appreciate and proudly don as a form of self-expression.
A super slim yet eye-catching option is the SWATCH NEON RIDER ($122), featuring black straps splashed with geometric motifs in neon orange, green, and yellow. Also bringing a party of colour to your wrist is the SWATCH NEON HOT RACER ($167), a lightweight piece that’s perfect for jazzing up an otherwise plain outfit, or pairing with other similarly bold apparel and accessories.
Jumped onto the Barbiecore bandwagon? The petite SWATCH NEON PINK PODIUM ($106) will be right up your alley with its vibrant pink strap, and purple and yellow dial details. Another pretty-in-pink option is the edgier chronograph SWATCH NEON FLASH ARROW ($182), which comes with a textured hot pink strap, a slightly larger bezel in a contrasting matte turquoise shade, and colour blocking with candy hues on its face.
For something a little sportier, go for the SWATCH NEON WAVE ($182) or SWATCH NEON JELLY ($228) – both of which come with tachymeter scales so you can track your progress during runs. The former comes in cool tones of blue and green, while the latter is more understated; Though mainly in a semi-transparent white for versatile matching with outfits, it’s accented with fluorescent details on its bezel, dials, and hands for added snazziness.
Find out more about Swatch’s NEON Collection for 2024 here.